All the cans come at a price under 2 dollars i.e., 1.99$ and 1.59$ for a can. All Rockstar energy drinks are fairly priced and come in a 16 oz. You can find Rockstar energy drinks all over the United States and now in over 20 countries around the globe. The Rockstar has seen its share of ups and downs, but it has still stayed in the eyes of consumers from the day it launched. All these marketing techniques and unique features helped Rockstar to be one of the top three energy drink brands in North America by 2007. It also markets itself as “twice the size of Red Bull for the same price”. can double the size of the market leader red bull. Rockstar differentiated itself in the market with brightly colored and bigger sized cans.
As of 2013, rockstar energy drinks are now available in over 30 countries around the globe.
Rockstar was introduced by Ross Weiner into the fastest-growing beverage market at the time in the US i.e., energy drinks. Introduced to the public in 2001, Rockstar had 14% of the US market for energy drinks by 2009. Rockstar is a line of energy drinks that claim to have ingredients that are ‘scientifically proven’ to fasten up the healing of people who lead an active or exhausting life – anyone from athletes to rockstars.
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